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How to Drive (Lots of) Attendees to Your Event Booths

For many event planners, planning an exhibition means making sure the overall event is set up well. That means: Ensuring both human and vehicular traffic flows smoothly Facilities are working well Exhibition booths, signage, and Wi-Fi are set...

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The Starter’s Guide to Event Gamification

“Event gamification” is a term that event planners have been hearing about for several years now. But depending on where you live, the concept may not (yet) be a familiar one.  If so, that’s good news. Because it means that you can get the jump...

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Why Big Data Means Big Money for Your Business

In the age of the Internet of Things (IoT), where everything from our televisions, to our doorbells, are connected to the internet, we’re collecting more information than ever – information about user demographics, usage patterns, preferences,...

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How Augmented Reality Can Spice Up Your Next Event

  While augmented reality (AR) has been around for years, its applications have been sparse at best – with Pokemon GO arguably being the most successful demonstration of how AR can not only enhance an experience, but be at the centre of it.  As...

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What is Event Gamification, and Why Should I Bother?

If you haven’t heard of event gamification, you’re in for a treat. Gamification has been changing the way events have traditionally been organised – and are boosting audience participation, satisfaction and engagement levels, worldwide.   ...

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The ABCs of Event ROI

For modern event planners, one of the most important KPIs (key performance indicators) to take note of, is your ROI (return on investment).  After all, the only reason why organisations invest in events, is to get a profitable return. If you’re an event...

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The DO’s and DON’Ts of Working with Event Volunteers

As an event organiser, having a team of event volunteers to help at an event can be a real blessing – especially when budgets are tight and hiring a large team of part-timers isn’t a viable option.  Besides, volunteers tend to be interested in...

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