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What is Big Data, and Why It Matters to Event Planners

As an event planner, you may have heard of big data. It’s the newest, hottest trending term in the industry. Big data is hyped to turn the events industry on its head, with promises of incredibly detailed analytics, resulting in impressive ROIs...

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"No Budget" Marketing Strategies for Event Planners

Event planners know that one of the most important factors contributing to an event’s success (or demise) is marketing. And marketing, usually requires a hefty budget. But what if you simply didn’t have the budget to spend on marketing your...

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Why event managers are like rock band roadies?

So you want to be a rock star event planner? Well, being an event manager is kind of like being a band’s roadie. You need your core skill (event management) and… about 15 other skills. And those “other” skills can often be the difference...

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Critical Event data you need to take note of

The best event planners understand that the only way to improve event results is to first measure, then analyse them. We spoke with event planners from around the globe for their advice on what critical event data event professionals should...

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What’s the big deal with event gamification?

If you’re an avid reader of our blog, you would have heard us talking about gamification and the impact it has been making in the events management industry. And if you’re not in the know, this article will give you a sneak peek into why event...

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