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How to sell event apps to your clients

As an events company, every opportunity to upsell or resell, is another path toward increasing your profits from an event. With the steady rise in popularity of event apps, these apps could be an avenue for lucrative profits for your business –...

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How to get everyone staying till the end of your event

If you’ve organised an event that’s lost half its crowd well before the final curtain closes, you’ll know that feeling - the feeling of dread every time you look into the crowd, and see another person stand up and walk toward the exit. We feel...

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What does it take to be a professional event planner?

Are you planning on joining the exciting world of events management? Whether you’re a fresh graduate or potential mid-career switcher, getting an introduction into the thrills (and perils) that await you on this journey, is essential before you...

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Are you measuring your event Return On Investment?

Good event organisers are expert planners, tinkerers and coordinators. They know how to operate under pressure, and are generally also great with people. Great event planners have all those qualities, and strategic minds that allow them to look...

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What is Big Data, and Why It Matters to Event Planners

As an event planner, you may have heard of big data. It’s the newest, hottest trending term in the industry. Big data is hyped to turn the events industry on its head, with promises of incredibly detailed analytics, resulting in impressive ROIs...

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"No Budget" Marketing Strategies for Event Planners

Event planners know that one of the most important factors contributing to an event’s success (or demise) is marketing. And marketing, usually requires a hefty budget. But what if you simply didn’t have the budget to spend on marketing your...

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