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The Evolving Roles of Event Planners

Once upon a time, event planners had one job – to manage events. Of course, this “one job” was no walk in the park. Even years ago, event planners would be in charge of everything from venue selection to audience seating, staging, accommodation and more. But a few...

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Strategies for Attracting Niche Event Audiences

  While large-scale consumer and business events may be daunting to organise, there is one aspect of planning them that’s actually pretty simple – marketing. After all, if your team is in-charge of putting together the next Consumer Electronics Show or Social...

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Before Hiring New Event Team Members, Read This

  Most event companies are lean, well-oiled machines – with every member of the team playing an important role (or often, multiple roles.) That’s why event managers know that when it comes to staffing their team, every person counts. There simply isn’t room for...

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8 Innovative Ideas for Marketing Your Event

  An event planner’s job doesn’t begin and end with event planning (despite the job title suggesting so). Half of your job – and some people might say, the more important half – is marketing your event and filling up the venue. Not sure where to get started? Here...

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5 Must-Follow Event Influencers

  In the world of social media, influencers can sway the opinions of the masses – and even shape entire industries. As an event professional, you can stay ahead of the game by following some of the most influential figures in the events and conferences space....

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