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How to Harness FOMO to Boost Event Signups

Tired of traditional marketing strategies that don’t produce the results you want? Or are you looking to add even more oomph to an already successful event marketing campaign? One effective tactic you can use is to induce a sense of FOMO (fear...

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Marketing Your Event to Millennials

As 2019 rolls along, the number of millennials attending events is increasing by the year. Soon, this ‘young generation’ could form the majority of attendees in your events. Do you have the knowhow to capture millennials’ attention and convince...

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Is Wearable Tech the Next Big Event Trend?

 Every few years, new trends take over the event industry - as event planners do their best to make each year’s event, better and more engaging than the last. In an industry where the core experience remains pretty much the same - events, conferences,...

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How Events are Moving from Physical to Virtual Spaces

The idea of “virtual events” has been around for over a decade, although back then, the thought of anyone wandering around a virtual event space sounded more like science-fiction than reality.Fast-forward to 2019 and virtual events are quickly becoming the...

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Ideas for Planning an Eco-Friendly Event

 As more brands strive towards a more “green” culture, businesses are looking for more ways to implement eco-friendly practices in their processes – from product sourcing and development, to the way they run events. After all, events and exhibitions have a...

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Reinvigorating Events with Extended Reality (XR)

In recent years, we’ve heard a lot about virtual reality (VR) and augmented reality (AR) – two technologies that are set to transform the way we interact with technology and run events.  But a new type of “reality” is coming over the horizon –...

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