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Budget-Friendly Hacks for Marketing Your Events (Affordably)
While companies usually have a decent budget for the execution of their events, their event marketing budgets… may be tiny by comparison – which is a shame, because even the best events will be useless without audience participation.As event planners, how...
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How to Harness FOMO to Boost Event Signups
Tired of traditional marketing strategies that don’t produce the results you want? Or are you looking to add even more oomph to an already successful event marketing campaign? One effective tactic you can use is to induce a sense of FOMO (fear...
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Marketing Your Event to Millennials
As 2019 rolls along, the number of millennials attending events is increasing by the year. Soon, this ‘young generation’ could form the majority of attendees in your events. Do you have the knowhow to capture millennials’ attention and convince...
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Is Wearable Tech the Next Big Event Trend?
Every few years, new trends take over the event industry - as event planners do their best to make each year’s event, better and more engaging than the last. In an industry where the core experience remains pretty much the same - events, conferences,...
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How Events are Moving from Physical to Virtual Spaces
The idea of “virtual events” has been around for over a decade, although back then, the thought of anyone wandering around a virtual event space sounded more like science-fiction than reality.Fast-forward to 2019 and virtual events are quickly becoming the...
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Using Technology to Innovate Events and Improve Attendees’ Experiences
Tired of running the same, tired events that offer attendees more of what they’ve already experienced in previous years? There are numerous ways you can spice up your events and improve attendees’ experiences, apart from brighter lights, bigger sound and...
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Ideas for Planning an Eco-Friendly Event
As more brands strive towards a more “green” culture, businesses are looking for more ways to implement eco-friendly practices in their processes – from product sourcing and development, to the way they run events. After all, events and exhibitions have a...
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A Guide to Collecting (and Measuring) Pre and Post-Event Data
When it comes to analysing event metrics, there’s no such thing as “too much data”. The more data you have, the better.That’s why it’s essential for event organisers to do more than plan your event - you also need a plan for collecting data from...
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Reinvigorating Events with Extended Reality (XR)
In recent years, we’ve heard a lot about virtual reality (VR) and augmented reality (AR) – two technologies that are set to transform the way we interact with technology and run events. But a new type of “reality” is coming over the horizon –...
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How audience engagement (or a lack of it) can make or break your event
Although audience engagement is a popular buzzword in the events industry, it’s also one of the more commonly overlooked aspects of events management. Have you been asking yourself this question before, during and after every event? “How can I increase...
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