When you want to be the best event planner in your field, you have to keep up with current trends. Things move fast, and what worked one year may be obsolete the next. That’s why it’s crucial to stay up-to-date.
In this article, we’ll uncover five game-changing statics that event planners need to know. By studying this information and adapting your strategies to align with current trends, you can ensure a successful event and positive return on investment (ROI).
- 51% Of event planners claim they struggle with social media (and feel that they use it incorrectly)
Many event planners have a challenging time getting social media to “click”. Instead of studying how to utilise social media, this is often left to an in-house staff member who desperately tries to run an event’s social media account, the same way they would use their personal account.
Don’t fall into this same trap. Instead, get trained in social media marketing. Understand how social media works from a business perspective, and discover how you can use it to boost interest in your events. Then use your newly developed skills to promote your event and fill those seats up!
- 49% of all event planners use internet searches to find their event venues
Venue selection was once a major issue for event planners. They’d have to go out, drive around town and make phone calls in order to find a location for their event.
Thanks to the Internet, that’s all changed.
Today, depending on where you live, there are now dozens or even hundreds of websites that let you browse event locations. Plus, these sites give you detailed information on every venue. You can find out how many people a building will hold, what amenities it has, and whether it’s better suited for business or personal events.
Yet, despite these time-saving advances, over half of all planners still use outdated methods for finding their venues.
By switching to Internet searches, you can be more efficient and effective than most others in your field.
- The average company spends 20% of its marketing budget on events
Corporations understand the importance of a good event. As a result, they allocate almost one quarter of their entire marketing budget towards conferences, trade shows, and other large social functions.
In other words, they have plenty of money to spend and are looking to create the highest quality events possible.
If you plan corporate events, make sure that you do an outstanding job. This means that whenever possible, try not to let a client lower their event budget at the expense of putting on a high-quality event. This way, they’ll appreciate your excellent work and keep coming back for future assistance.
- Over 44% of attendees use event apps
Since smartphones have exploded in popularity, event apps such as the flexiblePowerVote Event App have become a must-have at events.
Nearly half of all attendees say that they use them, and these numbers are expected to go up in the near future.
It’s always a good idea to engage participants in every way possible, collecting valuable data while keeping them entertained – and the best way to do so, is with a quality event app, backed by a helpful support team.
- More than 75% of all planners use email to promote their events
In previous decades, invitations and promotional offers were expensive to create.
You had to print out physical cars, newsletters, and informational pamphlets. And then you had to pay for postage in order to mail them. This could get quite pricey.
However, email has now changed all this. You can now send out invitations and updates for free. And they’ll arrive minutes (or even seconds) after you send them.
Unsurprisingly, this has led to many planners ditching the old methods in order to save money and get their message out faster. Emails are free to send, and they’re great for keeping potential attendees up-to-date on all the latest event details.
Just be sure not to spam your valuable email list! (Only send event promotions to people who may be interested in the topics the event will be covering, and if they don’t respond after a few emails – leave them alone. Blasting more invitations at them will only get you automatically directly into their spam box in future.)
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