While social media’s popularity has been around for a decade, a new trend has started appearing on social media platforms.


What are “stories”?

Social media “stories” are snapshots that are usually deleted (by the social media platform) a day after being posted. What makes social media stories engaging?  Firstly, not everyone’s using this feature – so stories stand out more easily.

They’re also placed at the top of social media apps, with the most recent stories taking the more visible spots. This means, even if your friends and followers have 500 other new feeds showing up on their walls and timelines, your story can still get eyeballs, because it’s in prime position.


Stories work because of FOMO

But most importantly, stories play to a fear that many social media users have – FOMO, or the fear of missing out.

Because they’re time-limited, fans and friends are more enticed to click on it now. After all, they don’t want to be the one person who’s missed out on that intriguing post or exciting video after it’s gone.


Use FOMO and social media stories to your advantage

FOMO can be a powerful weapon in your marketing toolkit, as are social media stories. Use them both to create an invisible magnetic forward that draws fans to you and compels them to click on your posts. When doing so, just remember the mindset of your typical social media stories fan:

  • They’re already up-to-date with news on their feed: That’s why stories appeal to them. Stories are a breath of fresh air.
  • They like their news snappy, and visual: Stories are excellent for eye-catching visuals with short captions. Keep everything bite-sized.
  • They have a “fear of missing out”: Make use of the time-limited nature of social media stories, use this platform for quick promotions, freebies and other time-limited offers/news.
  • Limit your posts: Unlike regular posts, the photos and videos in a social media story play one after the other, like a slideshow. Keep this in consideration and try not to post 20 event photos in one story – it’ll just bore viewers. Keep your stories short, and keep people wanting more!

Need more help with promoting your events and meetings? Or perhaps you could use an extra set of hands on deck – even if they’re virtual ones, like an event bot or mobile app, or meeting conferencing tools.  We’re here to assist. Simply contact your friendly local Angage team for a complimentary consultation.