What’s the Big Deal with Event Apps?
These days, it seems like there’s an app for everything. Your headphones, Wi-Fi, home appliances, and even vacuum cleaner are likely to have an associated app to make them perform that much better.
And while some of these apps may simply replicate existing devices (such as a remote control for your TV), others can radically change the way your life. In the case of the event app, this handy mobile application can literally transform how you organise events - and revitalise the event experience for your participants. How so? These are some examples.
Replicating Event Staff
Earlier, we touched on how some apps can replicate existing functions/devices. Now imagine if you could replicate event staff using this app? Wouldn’t that be amazing? Yet, it can! Need more staff to handle registrations? Let each participant’s app be their personal registration counter, and allow them to check it via the app on their smartphone.
Short on customer service staff to answer common questions? Let your app handle all the frequently asked questions, while distributing your event agenda and workbook, digitally. Or go a step further and integrate an intelligent event bot into your app (or website), who can answer questions in a natural, human-like manner.
Deepen the Immersion with Gamification
An event app will also open up a world of new possibilities, especially with gamification. And what is gamification? It’s the process of introducing games or other interactive elements into your event.
You can, for example, challenge audience members to find hidden items around the event venue, snap photos of certain locations, or do any other activity that will earn them points.
At the end of the event, the person and/or team with the most points wins a prize. It’s a simple but very meaningful addition to your event, and one that can completely transform the event experience for your audiences.
Engage and Communicate with Participants
With an event app in every participant’s smartphone, you now have a direct connection with event participants. This means that you can ask questions, have audience members answer quizzes, submit feedback, and interact with event speakers (or each other).
With this crucial feature, standard events that focus on “one-way communication” (from speakers to event audiences), can now feature lively, engaging discussions between speakers, panel experts, and audiences.
How to Get Started with an Event App?
Understanding the benefits an event app can deliver, and actually maximising its effectiveness though, are two different matters. We understand that it can be challenging to get started with breakthrough technologies such as an event app.
That’s why our team is here to help you out. Simply contact your local Angage team, and we’ll help you with more than setting up your event app. We’ll also share our experience and ideas, so you can make the most of your event app – applying it into your next event for maximum results, and boosting your return on investment (ROI).