5 Ways to Monetise Your Event Using a Mobile Event App
An event app is a fantastic engagement tool that you can use to gamify your event and interact with audiences.
But did you know that your event app can also help you to monetize your event, giving you a direct (and obvious) return on your investment?
These are five ways you can make some money using an event app.
#1: Logo Placement
A good event app provides good branding for your brand, sponsors, and advertisers. And with various logo placements available, you can separate your sponsors by tiers – giving premium sponsors the best, most prominent logo placements that all event participants will see.
Your event app can send push notifications to users' phones, informing them of important event updates and news. But you can also use this functionality for advertising – by pushing advertisers' messages to participants.
Of course, no one likes spam, so be thoughtful when using this form of advertising. Only use push notifications for advertisers whose offers will genuinely be appreciated by attendees. (For example, an F&B outlet provides participants with a good lunch deal during lunchtime.)
#3: Integrating an Advertiser into a Gamified Activity
Here's an advertising idea that you're everyone – your audiences, advertisers and you) will love. First, use your event app to gamify your event. Include games, activities, and a leaderboard that event attendees can participate in using their event app. Then, ask your advertiser to sponsor the prizes.
Your advertisers get all-day, every-day promotions throughout the event – and their products/services will be talked about the whole time by excited contestants who have their eyes on the attractive prizes. As a bonus, the gamification and rewards will also make your event much more fun!
#4: Advertising Banners
One of the simplest ways of integrating advertising into your event app is with digital banners. Depending on the event app you choose, you may have a choice to either have these banners offered on a "single payment" option (where advertisers pay you to display their ads on your app) or on a "pay-per-tap" model (where advertisers only pay when users tap on the advertisements).
#5: Lead Capture
When it comes to getting value from advertising spend, leads are an essential measurement of success for advertisers. And this is something that event apps can help advertisers to capture quickly. Event organizers already have participants' information, which is valuable to advertisers. This is further enhanced by the data collected from an event app - that tracks each attendee's participation and engagement levels.
Before doing so, be sure to get each attendee's explicit permission to share their data. And only share their data with advertisers that match their personal and business interests, so you'll be doing them a favour (while earning additional event revenue).
Learn More About Event Apps